CoolWick vs. Bowlifi vs. Total Package: Which Jersey Brand Is Best?

The Custom Jersey Showdown Begins

When your team steps onto the lanes, your jersey is your first impression. In a market full of options, CoolWick, Bowlifi, and Total Package are the most talked-about brands for custom bowling apparel. But which one actually delivers the best combination of style, performance, and value?

If you're a league bowler, team captain, or pro shop owner trying to decide which brand to trust with your team’s look, this side-by-side breakdown will help.

 

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Design Options & Customization

CoolWick offers one of the broadest libraries of semi-custom designs in the industry. They’re known for high-performance styling and partner branding with companies like Storm and Roto Grip. While their selection is large, full custom designs require direct collaboration with their design team.

Bowlifi takes a simpler approach. Their collection is built around themed events, licensed logos, and affordable templates. They offer a full custom option too, but the process is often manual, relying on emails to coordinate changes.

Total Package strikes a strong balance between flexibility and ease. With both template-based options and full custom design services, they focus on simplifying the experience for team captains and leaders. Their support includes detailed checklists, responsive service, and optional creative guidance throughout the process at Total Package.

Winner: Total Package
Why: A smoother custom experience with built-in support.

 

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Fit, Feel & Fabric

CoolWick uses a proprietary, dual-fabric system that’s moisture-wicking and lightweight. It’s designed for athletes, though some bowlers find the fit runs snug.

Bowlifi jerseys are known for comfort and value. The fabric is lighter and more breathable than some, which makes them great for casual players—but durability can vary.

Total Package uses premium-grade, sweat-wicking fabrics tailored for bowlers. Every jersey is built for comfort, mobility, and long-term wear. Size offerings are inclusive, covering youth, unisex, women’s, and plus-size cuts at Total Package.

Winner: Total Package
Why: Consistent comfort and durability for all player types.

 

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Price vs. Value

CoolWick jerseys typically run $50–$65. Add-ons like rush production or custom designs increase the cost. You're paying for performance and brand prestige.

Bowlifi is the most affordable option overall, with many jerseys starting around $45 or less. While value is high, custom services and features may be limited.

Total Package provides competitive pricing with greater built-in value. Along with team discounts, their process includes customization bonuses, transparent guarantees, and personal design support—all without inflated costs. Teams shopping at Total Package often note it feels like a premium brand without the premium price tag.

Winner: Total Package
Why: Best balance of price, service, and performance.

 

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Delivery Time & Customer Experience

CoolWick offers fast-track options but has standard production lead times of 3–4 weeks. Customer service is solid but can feel transactional due to the company’s size.

Bowlifi keeps things relatively simple. While some orders are turned quickly, full custom requests may take longer depending on communication.

Total Package is designed around reliability. Their ordering process includes deadline support, clear timelines, and real-time communication. The “Satisfaction & Performance Promise” ensures every team gets exactly what they need, when they need it, with help along the way from Total Package.

Winner: Total Package
Why: Clear expectations, fast service, and fewer surprises.

 

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Final Scorecard

Overall Winner: Total Package

Total Package doesn’t just compete with the big brands—it outperforms them by making the custom apparel process simpler, faster, and more rewarding. From concept to competition, they’re the only brand that consistently delivers comfort, creativity, and confidence to bowlers of every level.

 

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Ready to Build Jerseys Your Team Will Be Proud To Wear?

Explore custom bowling jerseys from Total Package and see why more teams are switching to a brand that puts performance and people first.